Engaging in Online Communities the Right Way
Get consistently recommended in Facebook groups, subreddits, and community forums
“We initially chose your team to help maintain positive sentiment for our hero product, our crib mattress and grow share of voice around new products such as our twin mattress, bassinet, and play yard.
We continue to use your services because it's important to always have eyes everywhere to monitor brand sentiment and understand consumer questions/concerns. It's been a great tool for reporting overall sentiment, product issues questions, and general conversation among current moms back to the entire Newton team.”
-Kayla Johnson, Director of Marketing Newton Baby
“I have been astonished by the results! In a 30-day period, commented on 27 group posts which generated 67 landing page visits, 9 high-quality leads, and 3 new clients!
Our click-through rate was 248%! The average lifetime value of those new clients is $17,000!”
Every Brand Needs a Carli Advocate!
Some of the brands who trust us...
How We Add Value
✅ Respecting Community Norms – Our trained brand ambassadors engage with discussions in a way that benefits the community first.
✅ Providing Useful Information – We help users find relevant answers, product insights, and expert recommendations without forced promotions.
✅ Protecting Brand Reputation – By addressing misinformation and guiding discussions toward facts, we ensure that brands are represented fairly.
✅ Enhancing Brand Visibility – Without intrusive ads, we help brands stay visible where relevant conversations naturally happen.
✅ Adhering to Moderator Guidelines – We engage responsibly, always following the guidelines set by moderators and community owners to maintain a respectful and beneficial presence.
HOW DOES IT WORK?
Step 1
Onboarding
Study your website, online reviews, and onboarding questionnaire in order to gain a clear understanding of your products and/or services.
Step 3
Participate in Online Communities
Match your brand with relevant online communities and begin participating in those communities. The goal is not to promote or sell. It is to answer questions, provide resources, and offer solutions when appropriate.
Step 2
Train Brand Advocate
Recruit, hire and train a dedicated brand advocate. Your advocate will understand how to use social media monitoring tools, participate in online communities, accurately represent your brand, and share your value resources.
Step 4
Weekly Reporting
Your Client Success Manager who will provide weekly reporting. The reporting will include screenshots of posts and the corresponding responses.
Step 1
Onboarding
We will study your website, online reviews, and onboarding questionnaire in order to gain a clear understanding of your products and/or services.
Step 2
Hire/Train Brand Advocate
We will recruit, hire and train a dedicated brand advocate. Your advocate will understand how to use social media monitoring tools, participate in online communities, and accurately recommend your brand.
instead of hours.
Step 3
Join Online Communities
We will match your brand with the appropriate online communities and your advocate will join and begin participating and recommending your company.
Step 4
Weekly Reporting
You will have a Client Success Manager who will provide weekly reporting. The reporting will include screenshots of posts and the corresponding responses.
FAQs
Why is it important to have a community advocate for my brand?
The customer buying journey is no longer linear. Your current and prospective customers take to social media and online communities to compare your product(s) with your competitor, to ask for recommendations, and request support and help. Having a community advocate will ensure your brand and products are represented accurately.
Which online communities do you monitor?
Our brand ambassadors primarily concentrate on engaging within online communities where our existing and potential customers are active. Common platforms include Reddit, Facebook Groups, Quora, and specialized forums tailored to specific interests or topics, such as Baby Center for parenting or TripAdvisor's travel forums.
How will we track the success of the campaign?
Each response from your brand advocate will reach three distinct personas: the original poster, the community members tracking the discussion, and those who discover the answer via search engines long after it's posted. To evaluate the effectiveness of a campaign, we focus on key performance indicators such as total posts reviewed, quantity of referrals/responses, volume of clicks, and overall click-through rate.
My product is complex, how can we ensure that our Carli Advocate is adequately informed to provide accurate responses?
After carefully reviewing your onboarding questionnaire, conducting a recorded brand onboarding call, examining your website, analyzing your online reviews, and studying your knowledgebase, we equip our ambassadors with a comprehensive question and answer guide tailored to your brand's specific needs. You will receive a report which includes responses made by your advocate each week. If, for any reason, you are not satisfied with their responses, we will edit the responses made during the week and correct them on a go-forward basis.
How many referrals can I expect each month?
You probably already know what we are going to say... It depends on your campaign and how often your brand or product type is discussed in communities and forums online. When working with large international brands the number of engagements can be hundreds or even thousands each month. Our goal is to review all mentions and comment on every relevant post in order to protect your brand's reputation, provide helpful information and resources to community members.
What does your brand advocate service include?
Social media monitoring software that allows us to monitor public-facing online communities which include Reddit, Quora, and many other discussion forums.
Research and discovery of relevant online communities for each brand
Creation of question and response documentation based upon onboarding information, website, and online reviews
Hire and train a dedicated brand advocate who has experience participating in online communities
Dedicated Client Success Manager
Ongoing management and supervision of brand advocate
Weekly progress reporting and campaign improvements
What does your service cost?
During our discovery call we will provide the cost of our services based upon your custom requirements.
Are there long-term contracts?
We ask you commit to a minimum of three months and provide discounts for longer-term commitments.