The Carli Blog

Insights on Reddit organic marketing, community strategy, and how brands are showing up in the conversations that matter.

Why AI Systems Cite Reddit More Than Your Website

Reddit accounts for roughly 40% of citations used by major language models. Why AI systems weight community threads over your website, what happens when those threads are negative, and what

Mentions Are the New Backlinks: How to Track Brand Mentions in AI Search

Brand mentions now do the job backlinks used to. How to track your mentions across ChatGPT, Perplexity, Gemini and AI Overviews, which four metrics matter, and how to increase them.

GEO vs SEO vs AEO: What Actually Changed in Search

SEO ranks a page, AEO wins the answer, GEO gets you into AI-generated responses. A practical breakdown of where the three genuinely differ, where they overlap, and what to prioritise

How to Improve Your Brand’s Visibility in AI Search Engines

Visibility in AI search depends on whether models encounter your brand often enough, in places they trust. Here are the four factors that actually move it, seven strategies that work,